… At the same time, Google couldn’t realistically revive the Pixelbook brand for third-party hardware partners, even if 2019’s Pixelbook Go still has fans. GeminiBook might have been a good fit given the OS’s AI focus, but that’s another Google brand suffering from a lack of household identity. …
… Transparent backs, quirky design, and glyph matrix have helped the company carve out a recognizable identity in a market where most phones blur together. Now, the brand is taking a major step toward becoming a more mainstream player in the US. …
… Mobile These gaming phones got busted for cheating, and here's what the brand says in defence Do you buy nubia's excuse? …
… We hope Android brands learn from Apple. …
… As Google continues moving Fitbit services under the Google Health umbrella , another familiar Fitbit brand element has now disappeared. …
… By re-badging the tech as the Nothing Phone 4b, the brand can offer an entry-level smartphone under its main line, avoiding the budget pricing expectations of the CMF brand and not wasting an entire generation of product research and development. …
… Android brands have been falling into that trap for over a decade. …
… Google’s previous attempt at unifying its app branding ironically created a new problem: many of the icons ended up looking too similar. Now the company is reversing course and giving each app a stronger visual identity while keeping them tied together under a shared design language via 9to5Google . …
… Are these positive changes for Google’s brand identity? …
… Thankfully, in the near future, Google will make it easier to distinguish your friends from the brands in your Google Messages inbox, improving the RCS experience. …