… The AI sector’s demand for RAM has led to unprecedented price increases, while components like displays and chipsets have seen price hikes too. It also comes amid the US-Israeli war in Iran, which has seen rising oil prices as a result. …
… RAM prices have kept climbing for much of this year, shocking the supply chain and forcing brands across product categories to pass on the rising costs to consumers or even outright kill some products . …
… The company says the decision stems from rising hardware costs. …
… Mobile The next generation of Android Ultra flagships might not see the light of day Rising memory costs may force Chinese brands to pause development of their most premium camera-focused smartphones. …
… That makes it much harder for manufacturers to simply pass rising memory costs on to us buyers. …
… At the same time, the move is not entirely surprising. The broader tech industry has been dealing with rising manufacturing costs, supply chain instability, and increased competition for components such as RAM and storage. …
… And with costs rising and margins shrinking, is it even worth trying to hold on to whatever share you might have? …
… High demand for memory and storage is leading to higher component prices across the board, and consumers have felt the effects those rising costs throughout the start of 2026. …
… Budget devices are more exposed than flagships, simply because they have far less room to absorb rising component costs. According to Counterpoint , DRAM’s share of bill-of-materials BOM costs in affordable sub-$200 and mid-tier $400–$600 smartphones has surged over the past year. …
… News of a potential full-year loss follows a report last month that Samsung’s mobile division had entered “ emergency management ” due to rising component prices and the possibility of a deficit. …