Steep Microsoft Surface price hikes may be a preview of the same from Apple
… That& 039;s all because of AI-driven demand, and it will take years for the industry to catch up production, if it can at all. …
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John Ternus' first major challenge is dealing with quadrupled iPhone memory prices
… As yet, the massive payments haven& 039;t resulted in meaningful shifts in iPhone production to the United States. …
Apple's memory stockpile is holding for now, but price rises still loom
… The December quarter had a minimal impact due to memory pricing, Cook said, warning at the time that it would be more of a concern in the March quarter. …
Ultra branding expanding, iPhone Fold & OLED MacBook may join
… It also creates pricing headroom, since Ultra devices can move into higher price tiers without forcing increases across the Pro lineup. …
MacBook Neo shortages force new A18 Pro run & doubled production to keep up
… Ever-increasing DRAM prices will likely ensure it costs more to make a MacBook Neo today than it did during its initial production run. …
MacBook Neo's price has shocked the Windows PC industry
… "In the past, Apple& 039;s pricing situation has always been high," he said in translation , "so for them to release a very budget-friendly product, this is obviously a shock to the entire industry." That& 039;s despite the industry knowing that Apple was working on such a device, but presumably no… …
Apple raises external storage prices as AI consumes everything
… While Apple does dictate the final pricing of products, Gurman points out that it only has a limited amount of influence. Its vendors dictate the price of goods, since Apple has to buy the products from them in the first place. The problem isn& 039;t just one of pricing, but also of availability. …
The best signal yet that iPhone 18 won't ship until 2026 has arrived
… Apple often builds inventory late in a cycle to support pricing windows and maintain availability as newer models draw attention. Double 11 is a major sales event, and added production helps keep supply steady through that period. …
Any tariff refund Apple gets will be reinvested into US manufacturing
… Apple now treats them as an ongoing expense alongside currency shifts and component pricing. Apple has largely absorbed those costs so far and kept pricing stable across most of its hardware while posting strong financial results. …
Mac sales on the rise, prior to RAM & SSD pricing hammering PC market
… Profitability now depends more on moving customers toward midrange and premium devices where pricing power is stronger. …