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Amazon Prime Day 2026 officially kicks off on June 23 and runs through June 26. While Amazon’s massive summer shopping event has traditionally been held in July, this year marks a shift to an earlier, expanded four-day format. Prime members can access exclusive deals on the Amazon Shopping app and website right now.

Prime Day is here, and thousands of deals are live from many top brands. Amazon Prime Day 2026 runs through June 26. While Amazon’s massive summer shopping event has traditionally been held in July, this year marks a shift to an earlier, expanded four-day format. Prime members can access exclusive deals on the Amazon Shopping app and website.

It's important to note that while the Apple Store doesn't run sales for the June Prime Day (and rarely offers discounts outside of educational promos), deals on Apple devices and accessories can be found from authorized retailers, including Amazon. The best deals typically accompany major events, such as a major holiday, some of which are approaching. There are plenty of retailers offering discounted Apple products, including Best Buy and Walmart, making it an excellent time to shop for Apple sales on several devices. If you're looking to spend less, try forgoing the latest releases. You'll fi

Our team of expert shoppers and deal hunters has spent years helping buyers understand which major sales and deals are legitimately good and which are more routine. That includes Black Friday, Prime Day, Memorial Day and countless other shopping events. We've become good at weeding out scams and superficial deals on tech of every kind, so you see only the best offers, including Apple deals.  At CNET, we look for real discounts, quality reviews and remaining sale time when choosing a deal to show you.  Real discounts mean exactly that. We review the price history for that product to ensure that