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A Prime membership is certainly not required to take advantage of these deals, and there are thousands of offers available to everyone. However, some special offers and steeper discounts are exclusive to Prime members. The membership also comes with a ton of other perks, so if you've been thinking about signing up, now's a great time to do so.

While Prime Day typically takes place in July, Amazon kicked things off a little early in 2026. This year's sale is live now and will run through June 26. However, there are tons of deals available, so don't wait. Start saving big right now.

The real answer is just about everything. We saw over 100,000 deals during last year's sale, which covered everything from the latest Apple earbuds to everyday essentials like coffee pods. Some of the absolute best deals are on top tech and big-ticket items like TVs and laptops, plus there are tons of discounts on smaller appliances like air fryers, Bluetooth speakers, and much more. Amazon has also slashed prices by up to 65% on its own devices.

Amazon Luna is the company's cloud gaming service. It went live back in 2020 to compete with Google's now-defunct Stadia cloud gaming service, as well as Xbox and PlayStation's cloud gaming. Initially, Luna required its own subscription, but it has since been added as a benefit with an Amazon Prime membership. The Luna Standard plan that comes with Prime includes nearly 100 games, including major titles such as Alan Wake 2, Death Stranding and Hogwarts Legacy. Luna Premium is a higher tier for the service that costs $10 a month and comes with a bigger library of games that includes Madden NFL