Amazon Prime Day begins on June 23 and runs through June 26. That's a month earlier than the usual July Prime Day, which means you can save on a range of deals a few weeks earlier. In fact, some early Amazon Prime Day deals can be found in the weeks running up to the big day, and retailers like Walmart and Best Buy are already gearing up with deals of their own to match Amazon's sales event.
Should you wait for Prime Day before buying anything?
You don't have to wait until Prime Day to find a deal. There are already some big savings to be found across the Amazon store. But if you don't see the deal that's right for you just yet, it's definitely worth waiting a few days to see what Prime Day brings. The biggest deals are likely to be on TVs, laptops, e-bikes and vacuums (especially robo vacs), as well as power stations and grills for the outdoors. We recommend waiting for a deal if you're shopping in those categories today.
A lot. Last year, Prime Day featured over 100,000 deals, and while many of them were small discounts on tiny products, there were also a ton of great deals on those larger items mentioned above. The biggest deals will be on TVs, laptops, e-bikes and vacuums (especially robo vacs), as well as power stations and grills for the outdoors. For 2026, Amazon's announcement is already teasing early deals with up to 65% off Amazon devices and on books, Audible and Prime Video. So, that's a good place to start. We'll also be rounding up our picks for the best early deals as they drop, so you're not wadi
This will be the first time in a while that Amazon is holding its summer Prime Day event so early. Prime Day has traditionally been held in July, but will officially kick off on June 23 this year. However, this wouldn't be the first shift we've seen. In 2020, it was pushed to October due to COVID-19; in the following year, the event took place in June. In 2022, the retailer had events in both July and October.