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Coming back to Sony, Totoki also noted that the company may consider "changing business models", specifically in the context of selling the next generation of PlayStation with those above factors in mind. In the context of future consoles, Elliot pointed to two possible options Sony might take moving forward: The first is hardware financing, or subscription models: "Sony pays for the BOM - bill of materials, sorry I am an analyst - upfront," Elliot said. "Then the customer pays over 24-36 months. Microsoft has piloted this through Xbox All Access. Apple does it for iPhones. It moves the afford