… Meanwhile, Xbox hardware revenue dropped 33 percent. This follows a price rise for Xbox Series X/S consoles in the US towards the end of last year, the consoles' second in six months . In November, Microsoft said this price increase was due to "changes in the macroeconomic environment". …
… Sharma has also made noises about pressing "reset" on Xbox and re-establishing it as a challenger console gaming brand, which will presumably in part be led by new hardware Project Helix, which will play PC and console games . …
… Sharma has also made changes to Xbox's Game Pass model , scrapped the "This is an Xbox" campaign , and started pointing attention to the next generation of Xbox hardware, so far known only as Project Helix. …
… But a focus on pricing isn't Sharma's only impact on Xbox so far. Since taking over from Spencer, the new exec has scrapped the "This is an Xbox" campaign , and started pointing attention to the next generation of Xbox hardware, so far known only as Project Helix. …
… Sharma has also made changes to Xbox's Game Pass model , scrapped the "This is an Xbox" campaign , and started pointing attention to the next generation of Xbox hardware, so far known only as Project Helix. …
… Meanwhile there's an implied promise of more updates to the current generation of Xbox hardware - "we are investing in it as a first-class experience again," Sharma said - and notably a few lines on the promise of affordability. …
… We are working hard to rethink what that console model can look like, not in an exclusionary way, but in an additive way, so that as we take a look at this crisis, which may have acute effects for 2-2.5 years." This suggests Microsoft and the Xbox division are now actively crunching numbers and loo… …
… Only a few days ago, Xbox's chief strategy officer revealed the company lost millions of Game Pass subscribers as a result of a recent price hike . Sharma, for better or worse, appears to be prepared to make wide-reaching changes in order to turn the ship around. …
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… That has resulted in some broader recommitments to Xbox hardware, but it also extended to gestures about maybe, potentially, changing Xbox's stance on exclusivity . …