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eurogamer.net

Take-Two CEO Strauss Zelnick still rejects the idea AI can tackle games on the scale of GTA 6: "Creating a hit of that magnitude does require human engagement and creativity"

… "I think the bare case for big entertainment companies is somehow that AI tools will mean everyone can create hits, but that doesn't stand to reason." Though no plans have been revealed at Take-Two in order to take advantage of recent AI tools, Zelnick doesn't shoot down the idea of creating "asset… …

Mar 17, 2026 · News by Fran Ruiz Contributor