Search

gamedeveloper.com › marketing

Why Triple-i Initiative is a 'not-for-profit' event

… But if studios choose to build their own showcases marketing their games and titles from similar developers, that might reduce the frustration of chasing a spot in other showcases. Game Developer was invited to Gamescom Latam by event partner Abragames, which covered flights and accommodation. …

May 2, 2026 · Bryant Francis

gamedeveloper.com › marketing

EA unveils new platform to insert ads 'directly into gameplay'

… "In these interactive gameplay environments, brands become part of the game itself, reflecting how players engage with advertising in real-world contexts." "Brands can activate across live environments, tailoring placements to meet campaign objectives, and update campaigns with ongoing optimization… …

Jun 15, 2026 · Bryant Francis