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According to analysts at our sibling organization Omdia, Valve's hardware efforts will continue to focus on monetizing existing Steam users instead of reaching new customers. They estimate that approximately 40,000 Steam Controllers are ready to ship in the United States. If you use the Nintendo Switch 2 Pro Controller's projected 32 percent attachment rate as a point of comparison, that might mean about 125,000 Steam Machines will be sold in the device's initial launch window. Image by Game Developer Those aren't mass market numbers, but it's worth looking at how Valve's market strategy has i

There are three major reasons why players might soon be purchasing a Steam Controller. First, they're gearing up for the release of the Steam Machine, which will work with the Controller on day one. Second, they might want a controller that lets them play with their Steam Deck docked on a TV (Yang pointed out this was a small gap in the Steam Deck design experience that was only addressable with third-party Bluetooth controllers before this).  And third, it would be because they want to access the wide range of custom controller configurations already in use on the Steam Deck. These configurat