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Xbox reevaluating exclusivity and targeting daily active players

Business Production PC Console News Xbox will reevaluate exclusivity and target daily active players under new leadership In a message sent to Xbox employees around the world, Asha Sharma and Matt Booty…

Apr 24, 2026 · Chris Kerr

gamedeveloper.com › business

Build A Rocket Boy in hot water and Xbox has a new 'north star'

… "The model that got us here won’t be the one that takes us forward," the message states, while noting that Xbox will be reevaluating its approach to exclusivity and doubling down on attracting daily active players. …

Apr 24, 2026 · Chris Kerr