… "In addition, we are moderating this content to ensure it is delivered to appropriate audiences, and providing additional services such as in-house aggregated ad measurement." It's unclear what the new policy will entail, but Latham said the changes are not intended to come into play until 2027, an… …
… Web stores – browser-based shops sitting outside the app store ecosystem – now run alongside in-app purchase flows for a growing number of major games. …
… In a time when user acquisition costs are spiralling upwards and privacy initiatives like Apple's App Tracker Transparency and GDPR limit the efficiency of targeting, it's essential for developers to break free from the major app-store-centric approach. …
… The key insight is to treat Steam as a global e-commerce platform and apply the same thinking that drives China's mobile-first internet ecosystem. …