… Harding-Rolls said the inclusion of CoD had lead to "pricing Game Pass Ultimate out of reach for many, and this change in approach is a balanced solution to these challenges." "I think the price reduction should help subscriber numbers grow," says Piscatella. …
… Last week's Game Pass changes are one example of how we are staying responsive to customer feedback." These changes included price reductions for the top-tier Game Pass subscription and the removal of Call of Duty from day-one launch. …
… The company did not immediately confirm pricing for non-US markets. …
… "Historically, our pricing hasn’t been as flexible, and I think that’s the big thing we want to go work on" Sharma also reaffirmed a pledge to make Xbox "affordable." “I think that there’s a lot of different people around the world that have different needs,” she said. “I think, historically, our p… …
… In this context, last week's changes are not a strategic retreat. …
… When the leadership of the Xbox division was reshuffled a few weeks ago , there was an implication that this would signal strategic changes as well, especially around the positioning and role of the Xbox console in the wider gaming strategy – changes which are unlikely to have even been finalised y… …
…changing the branding to use an all-caps "XBOX" was something that got a baffling amount of attention – but there have been meaningful decisions in the mix as well. Cutting the price…
… The company also discontinued Gaming Copilot , made key leadership changes including appointing veteran analyst Matthew Ball as chief strategy officer , and shared initial technical details of its next-generation console , Project Helix. …