… Xbox hardware revenue dropped 33% after price increases for Series X and S consoles in the US last year. Prices increased by $20 to $70 across the hardware range. Despite lower content and hardware revenue, Xbox achieved record monthly active users and streaming hours this quarter. …
… The new appointments are as follows: Jared Palmer former CoreAI VP of product – VP of Xbox engineering Tim Allen former CoreAI president of design – CVP of Xbox Design Jonathan McKay former CoreAI head of growth – Xbox head of growth Evan Chaki former CoreAI general manager of AI innovation – Xbox … …
… Today's changes are “about strengthening our foundation by creating more clarity and improving execution,” said Sharma, who pledged to "continue making the changes needed to position Xbox for the future.”
… When the leadership of the Xbox division was reshuffled a few weeks ago , there was an implication that this would signal strategic changes as well, especially around the positioning and role of the Xbox console in the wider gaming strategy – changes which are unlikely to have even been finalised y… …
… Satya said that this was really important to the company’s future, and so I thought that was an incredible experience.” Sharma said that she and Booty wanted to see the Xbox division "return to growth next year, and so we’ve got work to do.” “There’s no silver bullets," she said, "and our focus is … …
… As the hardware comes online, our teams will be the first to get involved – there's a lot of that already happening." Xbox manages 30 internal studios across Xbox Game Studios, Bethesda Softworks, and Activision Blizzard. …
… Sharma also recently announced that the next generation of Xbox hardware is codenamed Project Helix and will also play PC games , something that Microsoft has previously hinted at.
… Nintendo creates games to sell its hardware, and builds hardware around the needs of its games. Its entire business is structured around exclusivity and that feedback loop between its exclusive games and its hardware. …
… A unified Xbox–PC platform changes that equation. Studios can focus on a strong PC build that scales across desktops, handheld PCs such as Steam Deck, and Xbox hardware. Xbox becomes another endpoint for a PC-native game, rather than a separate technical target. …
… In her recent message to staff, Sharma said the firm would "evolve Game Pass into a more flexible system, which will take time to test and learn around." Game Pass, which became a headline feature of the Xbox business under outgoing Xbox leader Phil Spencer, is widely perceived to be underperformin… …
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