… It's one thing to read about the entire world's supply chain for memory chips being rerouted into gigantic data centre projects, leaving only the thinnest of trickles for consumer devices; it's quite another thing to really internalise what that means at a consumer level. …
… "Whether it's a smartwatch or a phone, it's all coming out of the same overall availability." Consumer cost We're now starting to see the price pressures faced by hardware manufacturers being passed onto consumers. …
… The high price points will certainly limit the addressable market for the device, but it will probably carve out a decent niche for itself among consumers who are directly comparing it to gaming PC pricing, rather than to consoles or other consumer devices. …
… Roanne Sones, CVP for Xbox devices and ecosystems, will take a leave of absence and later return as an advisor. …
… That may be a hard sell to a mass-market consumer who still thinks of Steam as something that lives on their existing PC, and it would invite significant scrutiny of the performance of the device. …
… The value it offers is very appealing to the right consumer group. …
… Across the industry, the generative AI boom is having a seismic impact on component prices and supplies , and the Steam Machine price reveal is the latest evidence of the cost to consumers. …
… While the positioning has been deft and well-balanced, though, it's not unfair to point out that most of what Sharma has had to do so far has been more about striking the right tone and less about making impactful decisions – at least from the external perspective of consumers or the rest of the in… …
… I used to hypothesise in research papers that AI could have a real impact on the games industry. …