… Cisco Maldonado and Charlotte Cook have also joined Midwest as executive advisors to "support key areas of business strategy." Maldonado previously held senior leadership roles at NetEase Games, Bandai Namco, and DC Comics/Warner Bros, while Cook was global commercial director at Team17. …
Xbox CEO Asha Sharma has made further changes to the brand's leadership team , appointing industry analyst Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer. …
Xbox CEO Asha Sharma has announced major leadership changes as it ends development of Gaming Copilot for consoles and begins phasing out the feature on mobile. …
… About the 'why' of these decisions, what we were optimising for, and what the data says about the Xbox strategy today." Earlier this week, reports suggested that Sony is also revising its own multi-platform strategy by scaling back PC ports for PlayStation exclusives. …
… 2027 is still a long way off, and we can't complain about not learning everything all at once, but the places where detail was lacking did seem suggestive of Microsoft itself still working through the implications of its own strategy, particularly in the wake of recent leadership changes. …
… Last week, the firm announced that Microsoft Gaming is reverting to Xbox under its new leadership. …
… The strategy might have worked better years ago, before the platform gap widened. …
… Yesterday's announcement that the next Xbox will play PC games suggests the company remains focused on cross-platform scale; where there's room in that strategy to limit some titles to the living-room experience remains to be seen. …