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Western publishers don't tend to communicate on Chinese channels with the Chinese community. They use YouTube and Discord instead, which means the Steam page becomes the only channel for communication. Chinese players use Bilibili for video content, WeChat and QQ for community discussion, and platforms like Xiaohongshu or Douyin for discovery. Western publishers also don't tend to localize content assets for the Chinese market. This is critical, because Chinese players often have their language preferences set only to Simplified Chinese, which means games without Chinese translation are automa