… Sharma said that Ball was “widely respected across gaming, media, and technology,” who had been "partnering with us on strategy since day 10 and will officially start this month, reporting to me.” Van Vliet's focus will be on improving the product development pipeline. …
… The company also discontinued Gaming Copilot , made key leadership changes including appointing veteran analyst Matthew Ball as chief strategy officer , and shared initial technical details of its next-generation console , Project Helix. …
… In an internal memo, she said the platform holder will "not chase short-term efficiency or flood our ecosystem with soulless AI slop." Sharma and Xbox CCO Matt Booty also clarified that the firm is facing "no pressure from Microsoft" to use AI . …
… That being said, Ball emphasised that streaming was only one part of Microsoft's games strategy. All of this comes amidst the seismic impact of the AI boom that is having huge ramifications on games hardware pricing . …
… Magali Huot | Director of games marketing, Netflix Netflix has appointed Magali Huot as director of games marketing for mainstream games. Before joining Netflix, Huot was SVP of global gaming strategy at advertising agency Dentsu. She joined Dentsu in 2023 as VP of global gaming strategy. …
… Now that the company has lifted the lid on Helix's existence, it will have to start firming up some details in the relatively near future; the console's specs, positioning and strategy will be make-or-break for many Xbox fans feeling uncertain about the brand's future. …
… The new appointments are as follows: Jared Palmer former CoreAI VP of product – VP of Xbox engineering Tim Allen former CoreAI president of design – CVP of Xbox Design Jonathan McKay former CoreAI head of growth – Xbox head of growth Evan Chaki former CoreAI general manager of AI innovation – Xbox … …
… The executives added: "Along the way, we will re-evaluate our approach to exclusivity windowing and AI and share more as we learn and decide." Xbox's future strategy focuses on sustainable growth and cost discipline by strengthening Game Pass with a viable financial model. …
… And I feel very good about where we're at." Yet there are signs that ProbablyMonsters' new AA strategy hasn't paid off so far. …