… Sharma said that Ball was “widely respected across gaming, media, and technology,” who had been "partnering with us on strategy since day 10 and will officially start this month, reporting to me.” Van Vliet's focus will be on improving the product development pipeline. …
… Krafton reaffirmed its AI-first strategy , emphasising its AI for Game initiative, which focuses on "delivering differentiated gameplay experiences using AI." Last October, the firm announced it would "prioritise AI as a central and primary means of problem-solving" and "foster change in individual…
… In an internal memo, she said the platform holder will "not chase short-term efficiency or flood our ecosystem with soulless AI slop." Sharma and Xbox CCO Matt Booty also clarified that the firm is facing "no pressure from Microsoft" to use AI . …
… Western companies cannot sustainably operate multiple live-ops shifts, scale teams into the thousands, hire and restructure at industrial speed, or maintain velocity through workforce depth. …
… In a corporate strategy presentation during its latest financial results , Sony president and CEO Hiroki Totoki said that "AI will make it easier to take on more innovative and ambitious projects that were previously difficult to pursue due to constraints of cost and time." "A core principle that g… …
… Magali Huot | Director of games marketing, Netflix Netflix has appointed Magali Huot as director of games marketing for mainstream games. Before joining Netflix, Huot was SVP of global gaming strategy at advertising agency Dentsu. She joined Dentsu in 2023 as VP of global gaming strategy. …
… Exhibit B: Sega Sammy, which took a $200 million impairment against its 2023 purchase of Rovio, slid into a net loss for the year, and – in a single dry line on a slide titled "Review of the GaaS Strategy" – announced that it had cancelled its so-called "Super Game." That was an initiative announce… …
… The new appointments are as follows: Jared Palmer former CoreAI VP of product – VP of Xbox engineering Tim Allen former CoreAI president of design – CVP of Xbox Design Jonathan McKay former CoreAI head of growth – Xbox head of growth Evan Chaki former CoreAI general manager of AI innovation – Xbox … …
… And now we definitely look at it as a forever game." King's main challenge is retaining and understanding its diverse player base. …
… The headline topics were highly relevant – government regulation, cultural impact, successful transmedia strategy – but the main stage sessions were smoothly delivered and short on new information or actionable insight. …