Xbox's New CEO Punts Copilot AI on Console as Microsoft Reworks Gaming Strategy by Alan Velasco — Wednesday, May 06, 2026, 01:50 PM EDT Microsoft’s Xbox gaming division is undergoing a major shift in strategy as recently installed CEO Asha Sharma has been implementing changes big and small. …
… It's a deliberate strategy by founder and CEO Anthony Wood to better monetize the platform, providing media partners and brands a highly visible gateway before a viewer ever launches an app like Netflix or Disney+. …
… CEO Satya Nadella framed the moment as a shift from "consuming a frontier model to fully participating at the frontier." The rest of the MAI family fills out the stack with models covering image generation, transcription, voice, and coding. …