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Why Is Apple Supporting RCS Now?

Google has been practically begging Apple to implement support for RCS since 2022, launching a website, starting a social media campaign, filming ads, and setting up billboards all with the aim of convincing Apple to support the messaging standard. In September 2022, Tim Cook said that adopting RCS was not a priority for Apple. "I don't hear our users asking that we put a lot of energy into that at this point," he said. So what's changed? It isn't entirely clear, but regulatory issues have likely played a factor. Apple is facing scrutiny over App Store, iMessage, and other proprietary technolo

RCS in iOS 18: What You Need to Know About Apple's Android Messaging Overhaul