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‌Apple TV‌ is priced at $12.99 per month, with a one-week free trial. There's also an annual $99.99 subscription that saves a bit of money over the monthly option, and subscriptions also support Family Sharing, so up to six members of a family can access content using a single subscription. An Apple One bundle is available starting at $19.95 per month, with ‌Apple TV‌, Apple Arcade, and Apple Music included. Apple is also offering a free three-month subscription to ‌Apple TV‌ with the purchase of a new iPhone, iPad, ‌Apple TV‌, iPod touch or Mac, but only one can be redeemed per person.

‌Apple TV‌ is built into the ‌Apple TV‌ app. The ‌Apple TV‌ app provides access to ‌Apple TV‌ content right alongside content from third-party providers, with machine learning and AI techniques used to recommend content that's perfect for you. The ‌Apple TV‌ app is available on Apple devices that include the iPhone, ‌iPad‌, iPod touch, Mac, and ‌Apple TV‌. It is also available on the web at tv.apple.com and on Roku, Amazon Fire TV devices, Samsung smart TVs, Nvidia Shield, and Android TV OS.

Yes. Up to six family members can watch on their own individual devices through Family Sharing. Family Sharing requires all Apple ID accounts in the family to use the same credit card for all Apple content, so giving someone access to an ‌Apple TV‌ account isn't quite as simple as sharing a Netflix account.