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Nintendo Switch is a hybrid game console made by Nintendo, sold as the original 2017 Switch, the OLED revision, the Switch Lite, and the 2024 Switch 2 successor; the line uses Joy-Con controllers and the Nintendo eShop.
In June 2025, Nintendo launched a cheaper, region-specific model in its home country. To limit international reselling, the console supports only the Japanese language and eShop. Unfortunately, the handheld is no longer such a bargain after the manufacturer announced new pricing. Meanwhile, the multi-language version is immune to the changes. Originally ¥49,980 (≈$319 USD), the Switch 2 price in Japan will be ¥59,980 (≈$383 USD) on May 25th. That’s a 20% increase, steeper than the just over 11% in the United States, where it’s set to jump from $449.99 to $499.99 on September 1st. Japanese fans
Switch 2 price increase in Japan causes hysteria, as stores restrict console sales… The Nintendo Switch OLED model will increase from ¥37,980 to ¥47,980. The standard Nintendo Switch is going from ¥32,978 to ¥43,980, while the Nintendo Switch Lite will rise from ¥21,978 to ¥29,980. Nintendo also confirmed price hikes for the Switch 2 in the United States, Canada, and Europe. …
The Nintendo Switch 2 price hike in Japan has produced a surge in console sales. …
The PS5 price hike led to an unusually successful period of console sales. Yet, despite this temporary lift, Sony expects hardware revenue to dwindle as 2026 continues. The Nintendo Switch 2 price increase has also caused panic buying in some regions.
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