Nintendo Switch 2 gets a price hike
… Now, Nintendo is the latest company making new pricing changes across its hardware lineup. Nintendo Switch 2 price hike announced The biggest changes are happening in Japan first. …
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Nintendo Switch
Nintendo Switch is a hybrid game console made by Nintendo, sold as the original 2017 Switch, the OLED revision, the Switch Lite, and the 2024 Switch 2 successor; the line uses Joy-Con controllers and the Nintendo eShop.
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Does the Switch 2 have a recent console seller?
Kit & Krysta, former Nintendo PR and marketing leads, are now popular podcasters. In a new YouTube video, they explain why the gaming giant faces challenges enticing Switch owners to upgrade. Once the hardware costs $499.99 in September, it becomes critical to release appealing first-party Switch 2 games. The company’s 2026 fiscal report highlighted how Pokémon Pokopia helped drive adoption of its latest handheld. Just 5 weeks after its early March debut, it had accumulated 4 million in sales. Tomodachi Life: Living the Dream is another recent success story, but it was also available on the la
Switch 2 price increase calls for console-selling games, say ex-Nintendo marketersWhy is the handheld cheaper in Japan?
In June 2025, Nintendo launched a cheaper, region-specific model in its home country. To limit international reselling, the console supports only the Japanese language and eShop. Unfortunately, the handheld is no longer such a bargain after the manufacturer announced new pricing. Meanwhile, the multi-language version is immune to the changes. Originally ¥49,980 (≈$319 USD), the Switch 2 price in Japan will be ¥59,980 (≈$383 USD) on May 25th. That’s a 20% increase, steeper than the just over 11% in the United States, where it’s set to jump from $449.99 to $499.99 on September 1st. Japanese fans
Switch 2 price increase in Japan causes hysteria, as stores restrict console salesTracked prices
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Switch 2 price increase calls for console-selling games, say ex-Nintendo marketers
After avoiding a Switch 2 price increase, astronomical memory prices forced the manufacturer to act. With a $499.99 MSRP in September, buyers will look for reasons to upgrade. Former Nintendo marketers think that the company should announce a first-party Switch 2 game to compete with GTA 6.
Nintendo Switch 2 gets new bundle before price increase
To cushion the price increase of the Nintendo Switch 2, Nintendo is launching a brand new bundle at the beginning of June. …
Investors push for Switch 2 price increase, with Nintendo stock rattled by memory shortage
Individuals with large stakes in Nintendo stock are asking for a Switch 2 price increase. …
Switch 2 price increase in Japan causes hysteria, as stores restrict console sales
The Nintendo Switch 2 price hike in Japan has produced a surge in console sales. …
Switch 2 OLED and Lite console rumors reignite after Nintendo R&D expenses jump
… Earlier leaks suggested that a cheaper Switch 2 Lite or upgraded OLED model is a possibility.
PS5 price increase caused console sales to surge, as Switch 2 could benefit next
… The Nintendo Switch 2 price increase has also caused panic buying in some regions.
Retailer discounts new physical Switch 2 games to match Nintendo eShop prices
One store isn’t risking losing sales to the eShop on new Switch 2 games. …
PS5 console sales drop 30% in April after price increase, while Switch 2 dominates
… Before the impending Switch 2 price increase, Nintendo’s handheld extended its lead over the competition.
Nintendo stock rallies despite Switch 2 price increase news, as investors rotate AI shares
… The Switch 2 price increase announcement initially impacted shares, which had already declined since the console’s release date.