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Is it too late to hire new artists?

With a release date about 6 months away, it’s possible that the artist would work on post-launch materials. Consequently, the job ad isn’t an indicator that the promised marketing blitz will begin imminently. That said, in a recent Game File interview, Take-Two Interactive CEO Strauss Zelnick said the campaign would kick off “soon.” The publisher should begin promoting the game more heavily this summer. The last GTA 6 trailer premiered in May 2025, with anticipation building for a third video. Gamers now know that Take-Two’s next earnings call is on May 21st. If a familiar pattern repeats, a n

As marketing ramps up before GTA 6 release date, Rockstar job ad seeks billboard artist