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pcgamer.com › gaming-industry

Microsoft ends Copilot AI on Xbox to help 'get the business back on track,' as new CEO simultaneously welcomes AI executives into the fold

… Talking about "removing repetitive work" and "ship ping impact quickly," whatever that means, certainly has a whiff of the ol' AI will save us , but it's not uncommon for executives taking new roles to bring people they're familiar with along with them—and that's doubly true in cases where the prev… …

May 5, 2026 · Andy Chalk
pcgamer.com › gaming-industry

Xbox's latest tactics display 'a basic misunderstanding of how the interactive entertainment world moves', says former PlayStation exec

… "We've had: A new CEO after previous leadership was beheaded A rebrand that was kinda just the old brand A reaffirmation of expensive Helix A claim that hardware can't be expensive to win A claim that 30% margin is done A claim that 3% margin is trouble Matthew Ball and some new tech-industry hires… …

Jun 18, 2026 · Shaun Prescott
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2 sources covering this — show 1 more
2 sources covering this — show 1 more

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