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Fox‘s reasons for acquiring Roku are largely about scale. Roku is the most popular streaming platform in the United States, and it‘s in 100 million homes worldwide. The company makes most of its money not from selling smart TVs and streaming players, but from getting those users to watch ads and pay for more subscriptions. Accordingly, Fox wants to use Roku‘s reach to scale up its own advertising business and to help grow its subscription services. Translation: Big companies embiggening.Fox Corporation If you’re a Roku user, you can expect a couple things to happen as a result: In the same way

Jared Newman / Foundry I’m not fully against using marketplaces like Roku Premium Subscriptions or Amazon Prime Video Channels, but they have to provide clear value beyond what you’d get by signing up for a service directly. Some examples of where that applies: Free trials: Many marketplace subscriptions come with one-week trials, even as their standalone counterparts have dropped them. Grabbing a trial can be a slick way to watch a specific series or sporting event for free. Exclusive discounts: Amazon, for instance, is currently offering a year of Starz for $24, which is $12 less than the s