It would appear so, yes. Prime Video’s ad load has reportedly doubled over the past several months, from about 2 to 3.5 minutes per hour at launch to roughly 4 to 6 minutes an hour in 2025. For its part, Amazon says it is “focused” on “improving ad experiences rather than simply increasing the number of ads shown.”
Amazon Prime Video has ads now. Here's how to stop them… As of now, however, the standard Amazon Prime Video plan comes with ads. Looked at another way, current Amazon Prime subscribers are now paying the same amount for Prime Video with ads as they previously did for ad-free Prime Video. …
… Prime Video used to be one of the key benefits of a Prime subscription, giving streamers full access to Amazon’s Prime Video library in 4K HDR and without commercial breaks. But all that changed in early 2024, when Amazon began putting ads in its Prime Video streams. …
… Amazon, for instance, lets you link your account with Apple TV or HBO Max, so you can use their respective apps after signing up through Prime Video Channels. …
… Starting now, full Alexa+ access will cost $19.99 a month for those without Prime, while Prime members will get Alexa+ as a free benefit with their subscriptions. …