'It's a Laughable Notion': AI Can't Generate Hit Games Like GTA 6, Says Take-Two CEO
… His main point is that generative AI technology can absolutely be beneficial to creatives and aid game development, but its uses are limited. …
… His main point is that generative AI technology can absolutely be beneficial to creatives and aid game development, but its uses are limited. …
… Still, it seems the publisher is investing a certain amount into AI and finding ways it can benefit the workflow of the studios in its ranks. As reported by Kotaku , Zelnick has told investors that the publisher is "actively embracing" generative AI. …
… Well, the description goes into a bit of detail, and unfortunately for Neowiz, the clear push for generative AI — that is, using AI to make assets based on the existing work of others — is only going to attract even more negativity. …
… In a recent Q&A with investors, the publisher was asked about how it plans to make use of generative AI in development. The translated answer is as follows: "Our company will not implement the materials generated by generative AI into game content. …
… Although the premise is that it's generated by AI, actually, our human developers painstakingly worked to incorporate mechanisms that express this AI-like uncanny feel." In other words, Pragmata's dev team went to great effort to design a space that feels like it could've been AI-generated, but it … …
… When Crimson Desert launched just over a week ago, it didn't take players long at all to spy some clearly AI-generated artwork. Various in-game paintings showed obvious signs of being produced by an AI model, caked in weird geometry and other visual errors. …
… "Well, first of all, they're completely wrong," he said when asked about the criticism. "The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the geometry and textures and everything about the game with generative AI," he explained. …
… While there’s certainly a place for AI in workflows, generative AI specifically has a bad reputation because it’s trained on the efforts of uncredited artists. This raises moral and ethical quandaries, even if the legalities around it remain muddy. …
… It’ll then use AI to understand your playstyle and learn which feats matter most. …
… A squeeze on components caused by AI companies, in addition to general economic headwinds – including tariffs introduced by the US government – has pushed the price of the PS5 Pro up to an unprecedented $899.99. …