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Why Free, and Why Now?

Omniverse software subscriptions were never going to register next to a data center business now measured in the tens of billions per quarter, but as a licensed product, Omniverse was friction in front of the workloads NVIDIA most wants to exist. Digital twins, robot training, AV simulation, and AI factory design all consume RTX and data center GPUs at scale, and all of them start with a developer standing up Omniverse. Removing the license removes the reason to prototype on something else. The support-attach model keeps an enterprise revenue path open while the platform grows adoption.

NVIDIA Quietly Makes Omniverse Free for Production Use