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Does a privacy-first search ecosystem really need Google’s data?

Google is the biggest and, arguably, the best out there. According to Lead Public Policy Manager at DuckDuckGo (a rival search engine), Aurélien Mähl, that's because of the company's scale — a market share of over 90%. "We are building our own index step by step, and we face a huge barrier in catching up, given Google's scale,” he told TechRadar. “It’s something that is simply not feasible given how the market is constructed, and intervention is necessary." Mähl argues that liberating Google’s search data would not only generate market growth but also improve accuracy for rare queries, given t

‘Google is not collaborative and not in the spirit of complying with this regulation’ – can the EU Commission strong-arm Google into levelling the playing field of the search engine market, and is this really in the interest of your privacy?
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‘Google is not collaborative and not in the spirit of complying with this regulation’ – can the EU Commission strong-arm Google into levelling the playing field of the search engine market, and is this really in the interest of your privacy?

… Pujol, told TechRadar that Brave Search has already proved that it's possible to build a fully independent and competitive search engine that competes with Google in terms of quality and coverage. He said: "Google's advantage lies in distribution and monetization to pay for it. …

May 8, 2026 · Chiara Castro