Measuring AI ROI at tool level is missing the point
Research suggests up to 70% of UK businesses are using AI or planning to. …
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Who will the winners be?
The businesses that win with AI in 2026 won't be the ones with the most sophisticated ROI dashboards. They'll be the ones that started with a sharply defined problem and worked forward to a solution, rather than starting with a tool and working backwards to a justification. The ones that ask the right questions. The difference shows up in how the conversation begins. "We need to deploy generative AI across customer service" is a tool-first frame; the ROI question becomes unanswerable because the goal is the deployment itself. "Our agents spend 40% of every call searching three systems for poli
Measuring AI ROI at tool level is missing the pointWhy most AI programs stall, and what it will take to scale them
… The rise of ‘pilot purgatory’ Many organizations are now trapped in this phase of AI rollout, unable to escape the same, never-ending loop. Yes, small teams can easily spin up agents that work in a sandbox. …
The factory floor ran out of people, and no hiring strategy will fix it
… The businesses pulling ahead are the ones redesigning operations altogether in anticipation of what's coming. …