'Unless we could find ways to get our message to customers... we were screwed': 25 years ago Steve Jobs opened the first Apple Store - and the rest is history
… Predictions of failure… At the time, there were myriad predictions that the Apple Store would fall flat. “Maybe it’s time Steve Jobs stopped thinking quite so differently,” said Bloomberg Businessweek under the headline “Sorry Steve, here’s why Apple Stores won’t work.” Retail consultant David Gold… …