The big story this week is that Xbox is set to change the pricing on Game Pass. Again. This time the subscription service will receive a price cut, just over six months since its whopping 50% price hike in October last year. The catch? Brand new Call of Duty games could be excluded from the service (or at least will need to be added on). A drop in users was inevitable after that initial hike, but Xbox would have expected a rise in revenue overall. Xbox boss Asha Sharma reportedly told staff that Game Pass had become ‘too expensive’, so presumably it’s lost more players than anticipated. Unfort
UK minister: It’s not a problem that Grand Theft Auto isn’t UK-ownedShare from 0:00 0:00 / Paid episode The full episode is only available to paid subscribers of The Game Business Nintendo should make more Switch 1 games – The Game Business Micro Plus! Switch 2's price rise, Nintendo and Sony financials, Xbox leadership changes and more Happy Monday! …
… This time the subscription service will receive a price cut , just over six months since its whopping 50% price hike in October last year. …
… So, making back some of these investment costs on these big games, you’ve got to go where the market is.” Call of Duty on Game Pass didn’t really benefit Xbox long-term Circana has been reporting a rise in subscription revenue over the last two years, helped by price increases and the launch of Swi… …
… Its Game Pass user base tumbled after a significant price increase in October last year. Things have stabilized and improved since a price reduction in May, but Xbox says the subscription service is in need of a rethink. …
… Nobody is getting Call of Duty for half the price on launch day this year. Except… consumers can now get Call of Duty Warzone for free. And there are now various subscription services available. The rise of digital has brought with it new, value-oriented business models to replace the old. …
… Plus, brutal layoffs at Epic and VR developers receive Meta boost We’re celebrating one year of The Game Business by offering 20% off paid subscriptions. Paid subscribers receive a bonus weekly podcast, plus a monthly market report. …
… What’s more, the profit margins on Xbox’s first-party games are impacted by their inclusion in the Game Pass subscription service. Putting its games on PlayStation not only widens the audience considerably, it’s also an audience that will buy the games at a premium price point. …
… This week, we dive into two of those stories – the cuts at Bungie, and the price rise of Xbox consoles. Plus, we round-up the rest of the news. …