Xbox expands leadership team with major hires
… He was previously in charge of Azure OpenAI and AI Core infrastructure at Microsoft, and he also led engineering for Microsoft Teams during the COVID 19 pandemic. …
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Is PlayStation’s AI vision a shareholder pleaser, or something more?
In Brief: Sony went into detail on how it’s using AI in game creation during a corporate strategy presentation last week. PlayStation CEO Hideaki Nishino believes AI will lead to fresh experiences, better discovery and will lower the barriers to entry for making games. In terms of how the company uses AI, Nishino-san said AI is automating repetitive workloads, and accelerating areas like QA, 3D-modelling and animations. Studios such as Naughty Dog and San Diego Studio are already utilizing AI tools. What You Need To Know: Sony CEO and president Hiroki Totoki said that AI will allow the company
Could PlayStation’s AI vision speed up game development? – The Game Business MicroReminder: The Game Business paid subscribers can come to our live event for free*
… The event will feature three live recordings of The Game Business Show , featuring guests Laura Miele EA Entertainment president , Matthew Ball Xbox Chief Strategy Officer and analyst and Jason Rubin Naughty Dog co-founder and former leader within THQ and Meta . …
Could PlayStation’s AI vision speed up game development? – The Game Business Micro
… Details below. Is PlayStation’s AI vision a shareholder pleaser, or something more? In Brief: Sony went into detail on how it’s using AI in game creation during a corporate strategy presentation last week. …
One of the world’s biggest game makers reveals ‘the uncomfortable truth’ about AI
… Note: Gibson incorrectly said 90% in the interview . “I think not having controls and governance around AI is part of that issue,” Gibson said. “A lot of companies are not really explaining to their people why they’re using AI, and why it’s a good thing, and what the strategy is. …
The Xbox memo: Just a lot of noise or something more? – The Game Business Micro
… My Take: I heard a great analogy about Xbox’s PR strategy over the last two months. It came from VGC’s Andy Robinson. He said that if he was to take over West Ham his football team , the first thing he’d do is change the club’s logo back to the old one. …
Why does Xbox need a brutal reset?
… Whenever one company buys another, my job is to explain how it fits a strategy. …
Hasbro is spending $1bn making video games, and none of them are games-as-a-service
… So, when we just looked at the risk-reward equation of that and we looked at the design sensibilities we have — frankly the kind of games we like to play, and I’m more of a traditional gamer — we felt that to be the safer route.” He adds: “I think there’s always going to be demand for good games th… …
Could AI bring investors back to video games?
… In terms of how it uses AI, Nishino-san said AI is automating repetitive workloads, and accelerating areas like QA, 3D-modelling and animations. Studios such as Naughty Dog and San Diego studio are already utilizing AI tools. …
We interview Remedy’s new CEO: “Alan Wake and Control should have sold more"
… Or keep on reading for the main talking points. Remedy is building franchises Central to Remedy’s growth is turning its IP into established franchises. This strategy pre-dates Gaudechon. …
The new Paramount Games isn’t like the old Paramount Games
… But the last we heard, it was being made by Black Forest and published by THQ Nordic. “When the new Paramount Games team started, that previous version of Last Ronin was already not happening,” Kittelsen explains. “We came in and said, ‘So what’s up with Last Ronin?’ They said, ‘Oh, that’s gone awa… …