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One line that fascinated me in the earnings report was: “This will allow us to lead marketing strategies that fully reflect the distinctive identity of the Stellar Blade IP, and we expect to communicate the unique appeal of its universe to players more directly and effectively.” This implies that under the stewardship of Sony there were perhaps parts of the Stellar Blade identity that hadn’t reached their full potential, or perhaps the marketing put forth by Sony is far from how Shift Up would have gone about sharing its world, characters, and gameplay. It raises an interesting question regard