… As Windows Central noted , the rebranding harkens back to the days of the original Xbox and Xbox 360 era, when Xbox was "edgy" and different than anything else on the market. Related Xbox Is Back, But Can It Return To Its Former Glory? …
… While it may seem like an obvious win for Xbox players to get their exclusives back, it'd be tough to get the genie back in the bottle after such a big shift has already been made. …
… She did away with the 'This is an Xbox' campaign that nobody liked, and also made some cosmetic changes to the branding to bring it back in line with the classic green . …
… Related Despite New CEO's Teasing, Xbox Insider Says Exclusives Are "Absolutely Not Happening" In recent years, Xbox has shifted to a more third-party approach with its titles. Even though Xbox led with the shiny banners and new icons, it's the other new features people seem to like most. …
… With Asha Sharma and Matt Booty now leading a rebranding of Xbox, they seem to understand the value that exclusive titles hold. That’s why the controversial This Is An Xbox slogan was immediately axed. …
… The first game was a PlayStation exclusive, something Shift Up suggested its sequel would not be via an internal presentation last year . Shift Up also hinted at plans to put the original game on more platforms. The original still isn't available on Xbox, but that will likely change eventually. …
… Xbox Is Changing Its Exclusive Strategy When Xbox first began porting small projects like Grounded and Pentiment to new consoles earlier this generation, it felt like a fundamental shift in strategy. …
… My guess is that Stellar Blade 2 will launch simultaneously across PS5, Xbox, and PC with this new first-party approach. Shift Up wants to reach the biggest audience possible. …
… The future of Xbox is unclear, but the console brand is determined to make a comeback.
… All the while, it was never fully explained why PlayStation would be shifting back. …