This could be Windows’ M1 moment — but expect it to cost a ton
… One of those costs about $4,700. …
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‘We Are Xbox’: read the memo defining Microsoft’s gaming future
… Pricing is getting harder for people to keep up with. And core experiences like search, discovery, social, and personalization still feel too fragmented. Developers and publishers are asking for more, too: better tools, better insights, and a platform that helps them grow faster. …
This is the Microsoft Surface Laptop Ultra with Nvidia RTX Spark
… You can hear more about that in our full RTX Spark story and in Microsoft’s blog post, where it talks about some of the specific tweaks it’s made to take advantage of the RTX Spark and the developers who’ve been convinced to support Windows on Arm.
Windows is back on the Microsoft menu
… That’s an appealing concept during a continued AI money squeeze for developers and consumers. Microsoft is targeting its own Surface Laptop Ultra at developers and creators and pairing it with ongoing improvements to Windows 11 performance and developer-friendly additions. …
Nvidia announces RTX Spark as ‘the most efficient PC chip ever built’
… Krafton is bringing PUBG, and Nvidia tells us it’s working with more developers who use Easy Anti-Cheat, BattlEye, and Denuvo. …
Larry Ellison’s betting everything on OpenAI. Will it pay off or pop the bubble?
… The company did better than expected at keeping its costs low. …
GitHub faces a fight for its survival at Microsoft
… Developers can currently experiment and not worry about the costs involved, as GitHub just moves them to a less capable AI model once limits are reached. …
Microsoft’s new Xbox chief starts making her mark
… Sources at Xbox tell me Sharma has been looking closely at Game Pass pricing recently, with a view to offering a wider range of pricing models. …
Exclusive
… Jennifer Pattison Tuohy Oct 27, 2025 Even Xbox developer kits are getting a big price hike Tom Warren Oct 21, 2025 Microsoft is about to launch free Xbox Cloud Gaming with ads Tom Warren Oct 3, 2025 Microsoft is bringing its Windows engineering teams back together again Tom Warren Sep 29, 2025 Tech… …
Amazon
… Going ad-free on Prime Video now costs $4.99 per month, instead of $2.99. …