Xbox is now XBOX
Xbox just allcapsmaxxed: Meet XBOX. This isn’t a joke; Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. …
Search
Tracked topic
Xbox
Xbox is a video game console and associated ecosystem developed and marketed by Microsoft.
Top stories
Microsoft is giving its Xbox employees an Xbox email address
… Now, to reinforce that message, sources at Xbox tell me that all Xbox employees are getting an @xbox.com email address next month. …
Microsoft brings Xbox back, scraps Microsoft Gaming
Xbox CEO Asha Sharma has had a busy week. Sharma held an internal town hall with Xbox employees today, just days after announcing an Xbox Game Pass price cut, commenting on the status of the Xbox mobile store, and teasing a mysterious Xbox and Discord partnership. …
Xbox changes continue with new console boot animation
… The console boot animation is the new Xbox logo, complete with a slight twist on the existing boot-up sound. Microsoft first revealed its new Xbox logo last month, and the company has already released Xbox dynamic backgrounds of the logo, as well as profile pictures for Xbox fans to use. …
Microsoft’s Xbox mode is now available for all Windows 11 PCs
… Xbox mode aims to try and bridge the gap between Xbox consoles and Windows, but its original debut felt like a beta on the Xbox Ally devices. “Since first introducing Xbox mode, formerly known as ‘full screen experience,’ on Windows handhelds, we’ve been listening closely to player feedback and con… …
Microsoft’s Xbox PC app hints at China expansion for Game Pass
… Microsoft does sell Xbox consoles in China, and first launched the Xbox One in China in 2014, becoming the first video game console to do so after a 14-year government ban on game consoles. …
Microsoft’s new Xbox shake-up is all about platform changes
… After focusing on highly requested Xbox console features, reducing the price of Game Pass, and moving Microsoft Gaming back to Xbox, Sharma is reorganizing the Xbox platform team at Microsoft today. …
Leak reveals new Xbox Game Pass “Starter Edition” that’s part of Discord Nitro
… The Starter Edition reportedly includes “access to over 50 games from the Game Pass library,” as well as 10 hours a month of Xbox Cloud Gaming streaming and the ability to earn Xbox Rewards points while playing games. …
Microsoft gives up on Xbox Copilot AI
… The move follows Sharma’s reorganization of the Xbox platform team earlier on Tuesday, which added executives from Microsoft’s CoreAI team — where Sharma worked before taking over Xbox — to the Xbox side of the company. …
Microsoft’s new Xbox chief is ‘reevaluating’ exclusive games
… While rebranding Microsoft Gaming back to Xbox was part of the agenda, Sharma also revealed that Xbox is looking into “reevaluating” Xbox exclusive games and windowed releases of titles. …