… Jason Beaumont “will lead the product and serve as interim head of engineering,” as part of these changes. “This is an important time for Xbox,” says Sharma. “Our goal with this change is simple: build a platform that is affordable, personal, and open by staying close to the work and the people we … …
… Microsoft CEO Satya Nadella reflected on these changes during an earnings call, saying it’s part of efforts to “win back fans” across its brands, including Xbox. “The team is recommitting to our core fans and players and shaping the future of play,” Nadella said. “Last week’s Game Pass changes are … …
… Phil Spencer was promoted to Microsoft Gaming CEO at the time, but Sharma is now reverting those changes. “Xbox needs to be our identity,” said Sharma to Xbox employees. The “We Are Xbox” rallying of the troops. …
… Xbox mode is nearly here for all PCs. Microsoft just added its Xbox mode to the Release Preview version of Windows 11. That means the Xbox mode, which adds a full-screen interface to the Xbox PC app, is just days away from being available on all PCs. …
… The Xbox PC app also looks a lot more like the new Xbox Cloud Gaming interface. This image could just be a mockup, but it still speaks to Microsoft’s ambition to improve the Xbox UI across multiple devices. Microsoft to share more about Xbox Project Helix later this year. …
… Xbox is now XBOX. Microsoft is actually rebranding Xbox to an all caps version. After running a poll on X, Xbox CEO Asha Sharma made the change internally last week. We’re now starting to see the Xbox social media accounts read XBOX and even Xbox Game Pass is now XBOX Game Pass. …
… We are Xbox. We are a high agency culture where wild and wonderful ideas thrive. Our job is not to smooth over our differences, but to connect everyone into something greater than any one studio or product. …
… My energy is high, and I plan to be in this new role for a long time.” From Daring Fireball: Another Day Has Come ‘We Are Xbox’: read the memo defining Microsoft’s gaming future Xbox Game Pass Ultimate gets a price cut but loses new Call of Duty games Microsoft says the ‘idea’ of an Xbox mobile sto… …
… The ability to ship these changes also delighted Xbox engineering lead Eden Marie, who posted on X in early March that “it’s been a long time since I’ve felt this energized at work.” It’s no surprise that Xbox engineers love shipping features to millions of fans who will use them immediately, inste… …
… While many teams finalized their organizational changes in October, other teams did not complete that work until now. …