The difference between Maurten’s gels and drinks and other brands’ products is the hydrogel technology used by Maurten, which changes how the carbs enter your body, putting less stress on the stomach. “Hydrogel technology is not new technology in the sense that it came from the medical industry,” says Rowe. “It’s classed as a drug delivery system. “The stomach is really acidic. It's designed to kill bacteria. The problem with that is if you end up ingesting a really acidic drink, which tends to be the case in the nutrition industry, it enters an acidic environment and it creates a bit of a boi