…Xbox is rethinking its Project Helix strategy as memory prices continue to soar " Look, I think that we are the number two publisher in the world, and you want your games to…
…The not-so-surprising info was revealed by new Xbox chief strategy officer Matthew Ball, who told The Game Business that Microsoft lost millions of Game Pass subscribers after the steep price…
…This strategy aims to add value, address price concerns, and position Game Pass as a multi-platform hub for gaming and community engagement. 0:00 / --:-- Use left and right arrow keys to…
…Microsoft has made parts of its strategy clear to fans, and when something is decided, the team may just reveal their ideas and plans when they materialize. For now, Xbox has decided…
…Amid the global semiconductor shortage and the relentless AI boom, Samsung reported an 8x year-over-year profit increase in the first quarter of 2026. Per the earnings call, Samsung Electronics reported…
…Activision has an interesting strategy to get past Sony's lack of native PlayStation 3 backwards compatibility on modern PlayStation consoles. 2 VIEW GALLERY - 2 IMAGES In an unprecedented move that's…
…Bloomberg confirms this exclusivity is a firm strategy, not decided on a case-by-case basis. 0:00 / 3:15 Use left and right arrow keys to seek audio. Sony may have…
…In an effort to bolster the brand and "save" Xbox, new management like CEO Asha Sharma and chief strategy officer Matthew Ball has acknowledged the importance of exclusive content for Xbox hardware…
…These studios are negotiating for independence amid leadership departures and a strategy to make Xbox more appealing for potential external deals. 0:00 / 2:34 Use left and right arrow keys to…
…Xbox CEO Asha Sharma is reassessing exclusivity strategies, however no concrete plans have been revealed so far. 0:00 / --:-- Use left and right arrow keys to seek audio. Xbox's new CEO…