Microsoft unveils plan for Project Helix and what fans can expect out the new Xbox
… Xbox aims to become a global platform where players can access their games, identity, and social connections across any device. …
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Xbox reveals new boot-up sound for the first time in years, releases next week
… Since taking over earlier this year, Sharma has overseen sweeping changes across the division , including the return to the " We Are Xbox " branding, Project Helix announcements, Game Pass pricing changes, and a renewed focus on console identity after a tragic marketing campaign that left Xbox fans… …
Microsoft Gaming officially changed back to Xbox as brand evolves under new CEO
… Read more : Microsoft to invest more into Xbox than ever before, new CEO Asha Sharma tells employees Read more : New Xbox CEO looking at 'lifetime value' of the brand, is focused on the long road approach Read more : Microsoft's new Xbox boss says 'soulless AI slop' has no place in its ecosystem "X… …
Microsoft makes Discord Nitro the cheapest way to get Xbox Game Pass
… The move aligns with Microsoft's broader strategy to expand Game Pass across new platforms and partnerships, while simultaneously consolidating the Xbox brand into a new identity . …
Xbox Project Helix leak signals end to what made consoles unique
… However, the leaker writes FSR Diamond is simply a codename for AMD's next-gen FSR 5 suite of AI-driven upscaling, frame generation, and denoising models built for RDNA 5, with similar functionality expected across platforms under different branding. …
Xbox hiring new bean counter to manage first-party studio expenses
… The platform will evolve with Project Helix, a hybrid system that plays both PC and console games, as well as expansion into cloud-native games and off-console content. …