… A free ad-supported Xbox Cloud Gaming option may also launch, offering limited free streaming while generating ad revenue. Microsoft is reportedly looking at ways to reduce the price of its Xbox Game Pass subscription, including the idea of lower-priced tiers. …
TweakTown News Gaming TL;DR: New Xbox CEO Asha Sharma has ended the controversial "This is an Xbox" campaign, stating it didn't represent the brand. The campaign, which emphasized cloud gaming over hardware sales, faced criticism for discouraging Xbox product purchases. …
TweakTown News Gaming TL;DR: Xbox is introducing a new startup sound and animation next week, reflecting a broader rebranding effort led by CEO Asha Sharma to strengthen Xbox's identity amid shifts in console, PC, and cloud strategies. …
… This shift moves Xbox beyond traditional consoles toward an integrated ecosystem combining hardware, cloud, and PC experiences. …
… Read more : Former Instacart, CoreAI exec to lead Xbox's subscription and cloud business Read more : 'Game Pass is too expensive for players, we need a better equation,' Xbox CEO Asha Sharma says Read more : Xbox focusing on same target as Roblox, Fortnite, and other major live games 4 The company … …
… Netflix co-CEO Greg Peters actually commented on his meetings with Sharma, telling The Information that he "kicked around ideas" with the Xbox leader, and that they "wouldn't eliminate any possibilities." That last part is interesting, particularly because Microsoft has technology that can stream g… …
… There seems to be a permanent cloud of confusion and suspicion around the Xbox brand, and this team wants to help clear things up with consistent messaging. …
… Latest News New Xbox cloud and Elite controllers leaked as Microsoft teases cloud-native games, tests free streaming Subnautica 2 is a mega hit with 2 million sales in 12 hours ASUS enters the memory business and launches its first 'ROG' DDR5 RAM modules Popular Chinese retailer JD briefly listed b… …
… Latest News New Xbox cloud and Elite controllers leaked as Microsoft teases cloud-native games, tests free streaming Subnautica 2 is a mega hit with 2 million sales in 12 hours ASUS enters the memory business and launches its first 'ROG' DDR5 RAM modules Popular Chinese retailer JD briefly listed b… …
… With acquisitions like Xandr and King, Microsoft may introduce ad-supported Xbox Cloud Gaming, following media models that use indirect revenue to reach broader audiences. …
