… Morgan Stanley believes Apple will not be able to sell the upcoming iPhone 18 variants at the same prices as those of their equivalent iPhone 17 counterparts Apple's emergent strategy to freeze the prices of its products amid the ongoing memory-driven turmoil first became evident when it refused to… …
… For comparison, the 16-inch M5 Pro MacBook Pro from Apple with equal RAM and SSD starts at $3,299. What's more, Apple intends to continue this strategy with the upcoming iPhone 18 Pro and Pro Max by freezing the prices of the Pro duo , while limiting availability to just three finishes. …
… This has bestowed a nearly unassailable advantage to Apple. In fact, Apple's overarching strategy of hoarding memory while freezing the prices of its products scored a home run just this week when Microsoft implemented a significant across-the-board price hike for its Surface laptops. …
Apple undertook a radical departure from its typical silicon strategy to price the MacBook Neo at $599. …
… Related Story Memory Prices Won’t Drop Even as Shortage Eases, Korean Research Firm Warns Hyperscalers Locked In Long-Term The company's response came in response to an original post on X by @VadimYuryev , where he showcased how upgrading memory from 16 GB to 32 GB in Dell's XPS 13 laptop now costs… …
… For comparison, the Apple Watch SE entails a discount of 38 percent relative to the Apple Watch Series 11, while the iPhone 17e is only 25 percent cheaper than the base iPhone 17. …
… There would be utter chaos and rightfully so, which is why Apple should keep this model around even after the base iPhone 18 launches in early 2027. While it’s an excellent strategy, there will be a newfound problem that Apple needs to tackle. …