Asha Sharma is Reportedly Already Making Good on Her Promise to "Return to Xbox," as Microsoft Drops the 'Microsoft Gaming' Brand
… The report also adds that part of the rebrand will be a bit of a new logo for the Xbox brand as a whole. …
… The report also adds that part of the rebrand will be a bit of a new logo for the Xbox brand as a whole. …
… Some employees felt the campaign downplayed the console during a period when hardware sales were already under pressure, as it reframed the brand in a way that undercut the identity many within the organization had stewarded for decades. …