Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
… The original claim from a leaker suggested Xbox wouldn’t sell its next-generation console directly to consumers, instead shifting to OEM-branded hardware from companies like ASUS or MSI. …
… Now, the company is returning to Xbox branding across the board. …
… The standard "Xbox" branding just looks cleaner and reads off the page better, at least for me. …
… But Sony's shift away from Steam and PC undoubtedly puts some pressure on Xbox, and it will be interesting to see if some changes come in response. …
… One of the biggest findings claims that 62% of respondents no longer purchase full-price games, with audiences increasingly shifting away from ownership and instead rotating through whatever they’re currently playing. …
… We are Xbox." Yet another popular move from Xbox This rebranding coincides with a massive overhaul of the Xbox Game Pass service. …
One of the biggest leadership shifts Microsoft and Xbox have seen in recent years came two months ago in February, with Phil Spencer stepping down as Microsoft Gaming CEO and CoreAI Product president Asha Sharma succeeding him as head of Xbox. …
… On Xbox, integration with Discord is now built in, and with the recent removal of Social Clubs , that shift feels more intentional than ever. …
… Asha Sharma first hinted at Xbox shifting its position on exclusives when she noted "the plan is the plan until it's not the plan," and later said Xbox leadership will "make some calls" about exclusivity after much careful consideration. …