Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
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Xbox's VP says its next-gen "Project Helix" hardware will be available as a first-party console
… The original claim from a leaker suggested Xbox wouldn’t sell its next-generation console directly to consumers, instead shifting to OEM-branded hardware from companies like ASUS or MSI. …
"Team Green" returns: Xbox employees ditch @microsoft.com for new @xbox.com emails
… Now, the company is returning to Xbox branding across the board. …
Xbox or XBOX? CEO Asha Sharma polled nearly 20,000 fans, and their answer is surprising
… The standard "Xbox" branding just looks cleaner and reads off the page better, at least for me. …
Sony's PlayStation exclusives aren't coming to Steam or PC any longer, putting pressure on Xbox
… But Sony's shift away from Steam and PC undoubtedly puts some pressure on Xbox, and it will be interesting to see if some changes come in response. …
Is Xbox Game Pass finally making sense?
… One of the biggest findings claims that 62% of respondents no longer purchase full-price games, with audiences increasingly shifting away from ownership and instead rotating through whatever they’re currently playing. …
Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
… We are Xbox." Yet another popular move from Xbox This rebranding coincides with a massive overhaul of the Xbox Game Pass service. …
Xbox CEO Asha Sharma's former Meta colleague says her drive is "exactly what Xbox needs"
One of the biggest leadership shifts Microsoft and Xbox have seen in recent years came two months ago in February, with Phil Spencer stepping down as Microsoft Gaming CEO and CoreAI Product president Asha Sharma succeeding him as head of Xbox. …
"Discord isn't going anywhere": Why did Xbox, PlayStation, and Steam all quietly surrender their social strategies?
… On Xbox, integration with Discord is now built in, and with the recent removal of Social Clubs , that shift feels more intentional than ever. …
Exclusive games are the "number one reason" players use Xbox and other consoles — will Microsoft return to them?
… Asha Sharma first hinted at Xbox shifting its position on exclusives when she noted "the plan is the plan until it's not the plan," and later said Xbox leadership will "make some calls" about exclusivity after much careful consideration. …