Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
I’ve been saying this a lot lately whenever I cover Xbox, but they seem to be on a bit of a positive run since Asha Sharma took over as CEO. …
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Microsoft's Xbox CEO Asha Sharma appoints new leaders at Xbox, including analyst Matthew Ball
It's only been three months since Phil Spencer retired and Microsoft's new Xbox CEO Asha Sharma stepped up to fill his shoes, but in that time, she's made many significant changes and announcements. …
Why Microsoft Teams will ditch Together mode next month
… TOPICS Sean Endicott News Writer and apps editor LATEST ARTICLES 1 The numbers are in: Xbox players want disc‑to‑digital 2 Forza Horizon 6 mod lets you play your Spotify music through the in-game radio 3 Fallout 4 is finally getting this huge update on Xbox and PlayStation next week 4 Xbox CEO Asha…
Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
… However, that strategy, marked later by the infamous "Everything is an Xbox" campaign, faced a lot of internal pushback and failed to reverse years of declining hardware revenue. …
Matthew Ball joins Microsoft as Gaming Chief Strategy Officer — here’s how he could steer Xbox’s future
… To that end, Xbox CEO Asha Sharma has been tasked with reviving Xbox's fortunes and preparing it for the next decade . She's amassing a large force of new C-suite execs to foster some of these changes, including legendary industry analyst Matthew Ball. …
Finally, a Windows 11 I can get behind: This fan-made redesign concept ditches ads and AI clutter
… While the overhaul delivered significant changes to the Start menu's overall user experience, users complained that it's now too big and too automated . …
Xbox CCO Matt Booty confirms it will show off PS5 availability for games at the Xbox Games Showcase
… ET: Xbox CEO Asha Sharma has responded to criticism from fans about the decision to show the logos of competing platforms when showing off multiplatform games at the Xbox Games Showcase. …
Microsoft admits its "infuriating" floating AI button was a mistake
… Interestingly, Microsoft CEO Satya Nadella indicated that the company now has more than 20 million enterprise customers paying for Microsoft Copilot , representing a 33% increase in the platform's user base from January's 15 million. …
MLB The Show 26 and Age of Mythology: Retold among other titles are free to play for Xbox Game Pass users this weekend
… Age of Mythology: Retold Age of Mythology: Retold is a remake of the classic real-time strategy game, Age of Mythology. …
Microsoft and Xbox may be lowering the price of Game Pass soon as it seeks "a better value equation"
… For the time being, we know changes are coming, and hopefully they'll get Game Pass into a state that players are happy with. …