Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
I’ve been saying this a lot lately whenever I cover Xbox, but they seem to be on a bit of a positive run since Asha Sharma took over as CEO. …
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Xbox CEO Asha Sharma may have made first exclusivity call with Gears of War: E-Day
… Pulling the plug on Gears of War: E-Day for PS5 would be a pretty huge call and represent a shift in strategy and no doubt one that the fans of platform exclusives will be singing about from the rooftops. …
Microsoft's Xbox CEO Asha Sharma appoints new leaders at Xbox, including analyst Matthew Ball
… Do you believe Matthew Ball is a good fit for the chief strategy officer role at Xbox? …
Microsoft's Xbox CEO is considering bringing Xbox exclusives back, but isn't rushing to do so
Recent years have seen Microsoft and Xbox embrace releasing its first-party games on rival platforms like PS5 , embracing a fully multiplatform strategy and effectively killing the idea of having titles exclusive to the Xbox ecosystem. …
Microsoft's OpenAI partnership is older than Satya Nadella's strategic mistake with Windows Phone
… This staggering figure underscores how central OpenAI has become to Microsoft’s AI strategy. …
I went to the Xbox Showcase, met with Xbox execs, fans, devs — Something HAS changed ... for now.
… Here's what I learned about Xbox's strategy. …
Nadella claps back at claims Microsoft wants AI‑dependent users
… "There's a real platform shift," Nadella indicated. …
Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
In yet another significant pivot , Microsoft is reportedly abandoning its Microsoft Gaming umbrella in favour of a full scale "return to Xbox." As reported by The Verge the move marks a dramatic shift in identity under the lead of gaming CEO Asha Sharma, who took the helm following the high profile… …
Players seem ready for disc‑to‑digital on the next Xbox
… Sean Endicott News Writer and apps editor LATEST ARTICLES 1 Forza Horizon 6 mod lets you play your Spotify music through the in-game radio 2 Fallout 4 is finally getting this huge update on Xbox and PlayStation next week 3 Xbox CEO Asha Sharma hires "widely respected" gaming analyst for strategy 4 …
"Radically different business models": Xbox's vision for the future sounds bold, and I'm curious where this leads
In a recent interview with Xbox CEO Asha Sharma at Fortune Conversations, fans got a little insight into what the next 100 days of Xbox might look like . …